This is the brand marque which was designed by, myself and my partner Alex Saunders for the original source sub-brand product. The name 'Natures Fuel' comes from the idea of having a smoothie which is combined with a mixture of natural ingredients which will give you that boost of energy you need. 

These are the final outcomes for the 'Natures Fuel' smoothies designed by myself. These are targeted towards children, and to encourage them to be healthy. The sticker on the inside of the bottle slowly appears while you drink the smoothie. Each bottle has a different message which will encourage the children to drink more in aid to finish the whole bottle.  

The back of the bottle is where all the information is displayed about the smoothie. I have included illustrations of the ingredients of the smoothie to make the bottle child friendly and to make them read the back of the bottle which will educate them and make them aware of the goodness that they're drinking. The back also emphasises the brands selling point of it being vegan and 100% natural.

As part of the brand world, I designed a game which you can play at the bus stop, phone, iPad etc. The idea of having it at the bus stop was to draw children's attention to the game while they're waiting for their bus to school. The aim of the game is to swipe all the good foods into the blender while swiping all the bad foods away. This would educate children in how to make healthy drinks and meals, which is the main focus of the smoothie 'Nature Fuel'. 

A digital version of the game, which will be available in the app store, for smart phones and iPads.

A poster to promote a work shop run by 'Nature Fuel' to encourage children to eat healthy and show them what goes inside our smoothies and how easy and quick it is.